Industry News, Printers News

RRD Debuts Iridio: A Unified Marketing Solutions Partner for Today’s CMO

Iridio by RRD streamlines marketing, reduces complexity with composable solutions.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

RRD introduces Iridio, a unified marketing solutions partner formed to streamline marketing execution and drive meaningful outcomes. Iridio offers a flexible, composable service stack that scales from single-channel support to fully integrated campaigns. With 96% of CMOs often managing up to 20 fragmented vendors, Iridio solves complexity as a single solution for strategy, creative services, technology, data and analytics and media execution. “The modern CMO wears many hats — marketer, bra...

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